As Croatia's westernmost city, Umag throws open the gates, embracing travelers from all points across Northern Europe to Croatia's breathtaking Adriatic coast. Derived from the Latin "humagum," the name Umag is likely a derivation of "humus" meaning "fertile," and "magum," meaning "cultivated field."
Once the summer residence of influential Roman citizens, the city of Umag gracefully exhibits architectural remnants of its historic past. Town walls and defense towers from the 10th century and lovely details of an ancient, grand, coastal Roman villa, nestled up to lush hillside vineyards and olive orchards, handsomely display its resilience. Umag has a long history spanning across the times of the Romans, Byzantines, Lombards, Francs, Venetians, Turks and Genovese, and now, Croatia.
Umag is well known for its tourism, inviting the world to explore Umag's magnificent scenery, crystal blue beaches along its 45 km coastline, Istrian food delicacies, wineries and olive oil, blue flag ACI marina, its ATP international tennis tournament, the Adriatic coast's oldest lighthouse, spas and wellness centers, and exhilarating hiking, biking, climbing, and camping pursuits. Umag is truly the gateway to the Istrian peninsula, as well as a splendid Croatian holiday.
Umag has a long and interesting history:
The glamour and magnificence of the historical times can be seen today in Venetian houses of the old Umag town where city walls and fortresses are partially preserved as well as some renaissance and baroque buildings and churches.
Rapid tourism development in the second half of the 20th century transformed Umag into an economic center and the largest town of north-western Istria, as well as a major tourism and sports center.
For additional information about the history of Umag, visit Istria Tourist Board, Histrica, and Istria from Smrikve.
Umag offers the perfect vacation - beautiful beaches, freshness of the sea with beautiful nature, many attractions in Umag and Istria, various fun and sport activities, enticing wines and olive oil from local producers, dishes made from fresh local ingredients, and the variety of evening performances and concerts. Umag provides a perfect combination of active and laid-back holiday, with stunning natural sights to take in. Come visit Umag and Istria for an unforgettable experience!
There's a lot to see and do in Umag. Here are the top recommendations for what to see in Umag.
Umag's top attractions (hyperlinks to Google Maps):
While in Umag, also visit other natural and historical attractions in Istria.
Whether you're into sports, events, dining, or just want to relax, there are plenty of activities to keep you busy during your stay in Umag. See Umag Top 50 for our top recommendations.
Umag's top activities (hyperlinks to Google Maps):
While in Umag, also check other exciting activities in Istria.
Umag has some of the best beaches in Istria. By staying at Villa Umag, you'll be close to all of these crystal blue beaches of Umag.
Umag's top beaches (hyperlinks to Google Maps):
Additional information:
Umag’s campsites are located by the sea in pristine nature. They offer a wonderful getaway for open-air holiday.
Main Umag campsites (hyperlinks to Google Maps):
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Umag has plenty of restaurants, konobas, fast-food shops, pizzerias, cafes, cake shops and ice cream shops offering delicious bites.
Umag's top restaurants (hyperlinks to Google Maps):
If you enjoy food and wine, also experience the Istria Gourmet Food Tours of Umag.
Additional resources:
Istrian wine is recognized as some of the best in the world. Umag is located in the heart of Istrian wine country. Take vineyard tours to learn about the wine-making process of famous wines of the region, such as Malvasia and Teran varieties, and enjoy wine tasting sessions while visiting the Umag wineries.
Umag's top wineries (hyperlinks to Google Maps):
While in Umag, also visit other nearby wineries in Istria.
Istrian olive oil is recognized as some of the best in the world. Flos Olei, the world's most comprehensive guide to the world's best extra virgin olive oils, named Istria the best olive region in the world.
Umag's top olive oil producers (hyperlinks to Google Maps):
While in Umag, also visit other nearby oil producers in Istria.
Whether looking for souvenirs, Istrian gourmet products, or even Istrian jewelry, you'll find plenty of shops to browse.
Umag's top shops (hyperlinks to Google Maps):
Various types of accommodations are available in Umag, including local houses, hostels, apartments, hotels, villas, and camps. For a stay in a local house, check with city tourist offices that have access to many rooms available for rent by locals.
Umag's top accommodations (hyperlinks to Google Maps):
Search the Istria Tourist Board accommodation directory for all accommodations in Istria.
Below are additional recommendations for most common Umag inquiries from guests (all recommendations are walking distance from Villa Umag Seafront; Google Map: Best of Umag):
Due to its ideal location in NW cornet of Istria, Umag is known as a gateway to Croatia from Europe.
Umag is easily reached from:
For additional information on travel by car, bus, boat, and train, see Istria Tourist Board's travel information page.
Once in Umag, you'll have easy and quick access to entire Istria, allowing you to get around and explore the other beautiful regions and towns of Istria.
Istria has a pleasant Mediterranean climate with mild winters and dry, warm summers. Temperatures in June, July, and August are typically in the high 80s F (~30 C) to low 90s F (~35 C). Winters are mild and it rarely snows. Fall and spring are pleasant.
The swimming season in Istria spans from May to October with the hottest months being July and August. Sea temperature is the lowest in March (around 10 C or 50 F) and is highest in August (around 24 C or 75 F).
See this week's weather forecast for Umag and visit Weather Underground for 40-year historical daily averages.
Contact us with any questions. We're looking forward to your visit!